Design you can measure. Imagine that.

Likes are lovely. But I design for the numbers that show up in meetings: reach, engagement, enquiries, orders.

Pretty is the baseline, not the point. Every project is measured by what it does for the brand: reach, engagement, leads and revenue.

average return on content investment

6 years designing professionally

+0%

average engagement-rate lift per client

0 yrs

leading creative for F&B brands across Canada

Brands I've designed for

Khazana by Sanjeev Kapoor✦Farzi Café✦Galito's✦Mishri✦Bikanervala✦ Juicy Birds✦ The Secret Kitchen✦ Befikre✦ Louis BonBon✦ Mishree✦ Fluf✦ Netra Jewels✦ Khazana by Sanjeev Kapoor✦Farzi Café✦Galito's✦Mishri✦Bikanervala✦ Juicy Birds✦ The Secret Kitchen✦ Befikre✦ Louis BonBon✦ Mishree✦ Fluf✦ Netra Jewels✦

Brands served through The Digital Nuts (Canada) and MaiTai Global, plus direct clients.

Food & Beverage · SHOWCASE

The full menu of work.

For over 3 years I've been the creative engine behind restaurant brands across Canada and India through The Digital Nuts. Celebrity kitchens like Khazana by Sanjeev Kapoor and The Secret Kitchen by Chef Aanal Kotak. Legacy giants like Bikanervala. Cult favourites like Farzi Café and Galito's. If a food brand puts it in front of a customer, I've designed it: the post that made them hungry, the menu that made them order more, and the standee they walked past on the way out. Drag or scroll →

Social Media Posts

feeds that stay recognisable even at thumb speed

Motion / Reels

menu drops and festive campaigns with movement

Menus

seasonal and permanent, quietly engineered to upsell

Printables

in-store, events, launches

Event Flyers

live nights, festivals, promos

Logos

created to be remembered, not just seen

Static Posts

Z Café

Carousels

Mishri

Motion

drops

Menus

seasonal

Standees

in-store

Flyers

events

Food & Beverage · Featured

Juicy Bird

The problem

A bold fried-chicken concept with a big personality that wasn't landing online, an inconsistent feed, low save/share rates, and new menu drops getting buried before anyone saw them.

What I designed

A punchy, repeatable visual system: static posts & carousels, stories, motion graphics for every drop, seasonal menus (Christmas & Thanksgiving), plus in-store standees and event flyers, all on one recognizable brand language.

+0%

engagement rate

+0K

followers in 6 mo.

0×

content ROI

juicybird.ca

NEW
DROP
FRIDAY

image slot · your post here

♥

♡ 0 · 💬 312 · ↗ 1.1K

Beyond the plate.

Same obsession with results, five more industries. Keep scrolling, the cards stack.

/ 02 — Jewellery

Jewellery

Problem: pieces worth lakhs, posts worth ignoring. Work: elevated statics, stories and campaign creatives with a proper luxury language. The kind that makes a two lakh necklace feel like one on a five inch screen.

StaticStoriesCampaignsLuxury

+170%

site traffic

+95%

engagement

/ 03 — Fashion & Apparel

Fashion & Apparel

Problem: a label whose feed didn't feel as good as the fabric. Work: social systems, UGC direction, t-shirt graphics and launch creatives. I started my career designing for t-shirt brands, so merch is home turf.

SocialUGCMerchLaunches

+210%

reach

+88%

saves

/ 04 — Real Estate

Real Estate

Problem: listings collecting likes instead of enquiries. Work: lead-gen creatives, campaign assets and printables with one job: make the phone ring.

Lead-genPrintCampaigns

+4×

leads

+150%

site traffic

/ 05 — Education

Education

Problem: reaching the right parents and students with a message that respects their intelligence. Work: design consultant with Unacademy, plus admissions and awareness campaigns for coaching institutes. No clip-art graduation caps were harmed.

EdTechAdmissionsSocial

+3×

enquiries

+200%

reach

/ 06 — Wellness & Fitness

Wellness & Fitness

Problem: trust-first businesses stuck with stock-photo smiles. Work: complete brand identity, guidelines and visual strategy for an Indian pilates studio, logo to launch. Bonus: I'm Precision Nutrition certified (PN L1), so I speak this industry's language without a translator.

Brand IdentityGuidelinesVisual StrategyWellness

+185%

engagement

+2.5×

enquiries

What I make.

One designer, the full visual stack. So your brand looks like one brand everywhere it shows up, not six different ones having an identity crisis.

Social Media Design

Posts, carousels and stories built as a repeatable system, not one-off pretty pictures that die in 24 hours.

Motion Graphics

Reels, animated drops and campaign motion designed to stop thumbs mid-scroll.

Menus & Print

Seasonal menus, standees, flyers, easels. Designed to be read, kept, and ordered from.

Brand Identity & Systems

Logos, guidelines, templates and visual strategy that keep everything consistent long after I've handed over the files.

AI-Accelerated Content

I use tools like Kling, Seedance and Nano Banana to produce content that used to need a full shoot budget. Faster iterations, bolder concepts, same craft standards. The AI generates. The taste is all mine.

The person behind the pixels.

I design with one question taped to my monitor: will this actually move the business forward? I trained as a journalist first. Bachelor's in Journalism and Mass Communication, class of 2020. That's why my work communicates before it decorates, and why I ask uncomfortable questions like "but what's the point of this post?"

The road so far: freelancing for t-shirt brands and coaching centres straight out of college, consulting for Unacademy, building multi-industry campaigns at MaiTai Global (jewellery, fashion, interiors, F&B), and for the last three-plus years, leading F&B and real estate creative at The Digital Nuts, a Canada-based agency. That's where brands like Khazana by Sanjeev Kapoor, Farzi Café, Galito's and Bikanervala entered my artboards.

My toolkit runs on Photoshop, Illustrator, InDesign and After Effects, with AI tools woven into the pipeline as a multiplier, never a crutch. Off the artboard: certified nutrition coach (Precision Nutrition L1) and fitness content creator. Turns out fat loss and brand growth run on the exact same rule. Consistency beats intensity, every single time.

Tell me your goal. I'll design the way there.

Your customers scroll past 300 posts a day. Mine make them stop.