Hero shot · the full 9-post grid view
A logo is the one asset a brand can never outgrow. I design complete identity systems: the mark, the typography, the palette and the rulebook that keeps it all consistent long after I've handed over the files.
Hero shot · the full 9-post grid view
A social post lives for a day. A menu lasts a season. A logo has to survive being embroidered on a towel, engraved on a sign, shrunk to an app icon and blown up across a storefront, for years, without losing what makes it itself.
That's why I don't design logos in isolation. Every identity here ships as a system: primary and secondary versions, clear space, minimum sizes, misuse rules, typography, colour logic and imagery direction, all documented so the brand stays consistent whoever touches it next.
Anyone can make a clean wordmark. The hard part is making one that means something specific to this brand and no other, that a founder can explain to a customer in a sentence, and that still works at 24 pixels wide. Most identities fail one of those three tests, usually the last one.
Every identity I've designed began with what the name actually means. Sadhya is Sanskrit for something achieved through consistent effort, so the mark rises. Assi Tussi means "us and you," so the mark is a knot tying two scripts together. Once the idea is right, the craft follows: letterforms, spacing, type pairing, palette, and the guidelines that protect all of it.
Two identities in full, plus marks from across the roster.
If I can't explain in one sentence why the mark looks the way it does, it isn't finished. The idea comes from the name, the founder's intent, or the thing the business actually does.
Every mark is tested at app-icon size, in one colour, embroidered, engraved and on a storefront. Anything that only survives on a presentation slide gets rebuilt.
A logo is only as strong as the rules protecting it. Clear space, minimum sizes, background usage and misuse are documented before handover, so the brand holds up without me in the room.
Every identity project ships with all of this.
The work itself, by the numbers.