Hero shot · the full 9-post grid view
Khazana by Sanjeev Kapoor carries the name of India's most famous chef, and the Instagram had to live up to it. I design the dark, gold-lit feed system that gives a celebrity-chef restaurant in Canada the presence its kitchen deserves.
Hero shot · the full 9-post grid view
When the name above the door belongs to Chef Sanjeev Kapoor, "good enough" isn't on the menu. Every post carries the weight of a celebrity brand, and the diaspora audience in Canada knows exactly what the standard looks like.
My job is to design the feed that holds that standard daily: signature dishes, chef stories, seasonal campaigns and events, all inside one consistent visual world that reads premium at a glance and Indian at heart.
Fine-dining feeds drown in sameness: dark photo, gold serif, repeat. Khazana needed that premium language without the monotony, and it needed range: hero dishes, kitchen portraits, guest moments, festival campaigns like Summerlicious, express lunch offers and event catering, all recognisably one brand.
I built the feed on a moody, low-lit foundation with warm gold typography as the signature. Then I gave each content type its own rhythm inside it: dishes get cinematic close-ups with minimal text, chefs get portrait-led storytelling ("Meet Chef Dev · the hands behind the kitchen"), campaigns get typographic lead tiles, and dish names get the title treatment they've earned ("The Heart of India · Chole Bhature"). The grid stays composed as a whole, so the profile reads like a menu you want to eat through.
A look at the pieces that make up the system.
Full grid · signature dishes & chef stories
Express Lunch & dish title posts
The Khazana Experience & event catering
Everything lives in the same warm darkness. Low light, golden accents, deep shadows: the feed feels like the room does at 8pm.
One elegant serif in gold does all the talking. Dish names, campaign titles, chef intros: same voice, different volume.
Hero dishes, people, and campaign tiles alternate deliberately so the grid never becomes nine plates in a row. Story, then food, then story.
The work itself, by the numbers.