Hero shot · the full 9-post grid view
A post gets three seconds of attention held six inches from a face. A standee gets one second from six feet away, while someone is walking past. I design the standees, posters, table tents and in-store collateral that have to land in that one second.
Hero shot · the full 9-post grid view
Social gets a brand noticed. Print is what greets people once they arrive, and it is the part most restaurants leave to whoever happens to have a laptop that afternoon. The result is a beautiful feed and a laminated A4 taped to the door.
I design the physical layer of the brand: the standee at the entrance, the table tent that sells the dessert, the roll-up at the event, the poster announcing a new outlet. Same visual language as the feed, different rules of engagement.
Print has no algorithm and no second impression. Someone walks past a standee once, at an angle, while talking to a friend. If the offer isn't legible in that moment, the print run was money spent on a decorative object. And unlike a post, a mistake can't be edited after it's been printed two hundred times.
Every piece gets a single job: the offer, the launch, the dessert, the event. The main message is sized to be read at walking distance, the supporting detail sits below eye level for whoever stops. I design at final size rather than scaling up later, keep critical content well inside the trim, and check every layout as a thumbnail, because if it survives being tiny it will definitely survive being large.
Grouped by format, because that's how a restaurant orders it.
A standee that says four things says nothing. Each piece carries a single idea, sized so it can be read while walking past, with the detail underneath for whoever stops.
A layout that works on a screen can fall apart at two metres tall. Everything is built at the real dimensions, checked at real viewing distance, and proofed as a thumbnail before it goes anywhere near a printer.
Same palette, same typeface, same energy as the brand's social work. A guest who followed the Instagram should recognise the restaurant the second they walk in.
The work itself, by the numbers.